Insightful Expert Commentary about Business Growth and Innovation
Strategic advisor and researcher Phyllis Ezop is the ultimate resource for expert interviews, quotes and insightful commentary about the Winning Moves that drive successful business growth.
Blending real world Fortune 500 experience with 20+ years researching business success and failure patterns, she offers thought provoking insights about how business growth really works. She comments on innovation, new products/new ventures, marketing strategy, strategic fit, diversification, market research and marketing information, marketing's changing role, and entrepreneurship, including what large corporations can learn from the most successful entrepreneurial companies. She provides expertise to help companies make the right strategic choices, so they can pursue the most promising growth opportunities.
Frequently interviewed by the media, she has been quoted in the New York Times, Investor's Business Daily, Harvard Management Update, and various major metropolitan area newspapers. And, her views have been published in Business Week.
The media taps Ezop's expertise for comments about why companies succeed. For example, in the yearend story where Investor's Business Daily named Google's CEO as CEO of the Year, Ezop was among those quoted, after being interviewed about the reasons for the success.
Ezop is the author of various Winning Moves® Special Reports including
- "Are You Killing Your Golden Goose: Unique Risk versus Reward Lessons Based Upon New Coke"
- "What Will You Do with All Those Good People?: Why Strategy is Essential and Good People are not Enough"
- "Evolution, Not Revolution: How to Innovate without Destroying Your Business"
A thought provoking speaker, she has addressed discriminating audiences such as The University of Chicago Graduate School of Business alumni groups, and students in Northwestern University's J.L. Kellogg Graduate School of Management, and she has taught university courses in market research, consumer behavior, and new products.