- Winning Moves: Strategic Choices for
- Winning Moves for Innovation and Change
- Winning Moves for Marketing's Changing Role
- Transform Market Research and Marketing Information
into Winning Moves
- Winning Moves for Corporate Entrepreneurship
Winning Moves: Strategic Choices for Successful Growth
Winning Moves for Innovation and Change
Successful innovation and change results from taking calculated risks. But, many innovations actually stifle growth. Resist destructive, cavalier risk taking and selectively choose the right changes for success.
Winning Moves for Marketing's Changing Role
Surprising insights into when and why traditional marketing fails show it's more than just commercial zapping, too much new media, and skeptism towards ads. The entire process of selecting target markets and identifying market needs warrants rethinking.
Transform Market Research and Marketing Information into Winning Moves
Don't just collect information. Develop convincing evidence. Go beyond traditional research with our entirely new framework that explains what to do and why it works. Your approach and how you interpret your data can determine if you thrive or struggle.
Winning Moves for Corporate Entrepreneurship
Apply the patterns of successful growth to your corporate new ventures. Avoid mistakes typical of large organizations--often the same mistakes made by smaller start-ups. Find out what huge organizations can learn from the most successful entrepreneurial firms, and improve your track record of success.